Fresh Digital’s search strategy is evolving beyond traditional Google rankings to increase client visibility across AI-driven search and answer engines, including ChatGPT, Gemini, Perplexity and Google’s AI-powered search experiences.
Our approach positions clients not only for traditional commercial search terms, but also for the conversational and recommendation-based queries increasingly being used within AI platforms.

We track 34 questions across Google AI Overviews, Google AI Mode, ChatGPT and Gemini, and count how often the answer names Clear Credit Solutions. Measured against a Day 0 benchmark taken before the work went live.
37 appearances across 8 broad broker and credit questions, including:
We track 49 questions a real estate principal might ask ChatGPT, Gemini or Google when looking for an agency, and count how often the answer names Push Creative. Measured against the August 2026 benchmark set when the new site went live.
Three of the four engines are well above the benchmark, and Google’s two AI surfaces went from 28 appearances to 102 between them.

One Pot Catering is being surfaced across search and third-party recommendation sources for Sydney event and corporate catering, providing the type of corroborating authority increasingly important to AI search engines.

Pestle & Mortar is being surfaced prominently for restaurant consultancy searches in Sydney, including direct commercial-intent searches around restaurant and chef consultancy.
The objective is no longer simply to rank a website for an exact keyword. Fresh Digital’s AEO strategy targets four stages of AI-driven discovery.
This positions our clients to appear when prospective customers are not simply searching Google for a service, but are asking AI platforms which businesses they should consider.
Our clients aren’t simply ranking in Google. We are building their digital authority so they can be discovered, cited and recommended by the AI platforms shaping the next generation of search.
We map how to get your business named across AI search and build the authority to back it. Let’s talk about what it could look like for you.
Start a conversation ↗Want to see what AI search could do for your business? Talk to the team that builds these programmes. We will walk you through the approach, show you where you stand today, and be straight with you about what it would take.